Sahel Albaylsan is a privately owned trading company based in Iraq, specializing in the distribution and promotion of beauty and personal care products. With expertise in both B2B and B2C channels, we serve as a strategic bridge between global beauty brands and the Iraqi consumer market.
To narrow the gap in Iraq’s beauty and personal care industry by introducing high-quality, diverse products that meet evolving consumer needs and elevate the local market.
To empower international brands by offering full-service support—from strategic market entry and logistics to marketing and retail reach—ensuring a strong, lasting presence in Iraq.
Iraq stands on the verge of a beauty revolution, and we at Sahel Albaylsan are proud to be part of that transformation."
As a company, we believe that quality, authenticity, and consumer trust are the true foundations of growth. Our partnership model goes far beyond logistics—we help brands thrive in Iraq by building real connections with their audience.
Whether you're a global beauty brand entering a new market or a consumer seeking exceptional care, we are here to make that experience extraordinary.
— CEO, Sahel Albaylsan
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